Free seller tool
US seller? See exactly what eBay keeps and what lands in your payout. UK private seller? eBay charges you nothing — but buyers pay a protection fee on top of your price. See what buyers really see, or work backwards from the price you want them to pay.
When your item sells, eBay charges a final value fee: a percentage of the total amount of the sale — item price plus the shipping you charged the buyer — plus a fixed per-order fee ($0.40 for orders over $10.00, $0.30 for orders of $10.00 or less). For most categories the percentage is 13.6% on the portion up to $7,500, and 2.35% on anything above that. Some categories differ: media (books, movies, music) runs higher, while guitars and athletic shoes over $150 run substantially lower.
Listing is mostly free: every seller gets at least 250 zero-insertion-fee listings per month, and $0.35 per listing after that. If you use Promoted Listings, your chosen ad rate is charged on top when the promoted listing sells — that is often the biggest controllable chunk of your fee bill. Sales to buyers outside the US add an international fee of 1.65%.
One nuance the calculator simplifies: eBay technically applies the final value fee percentage to the full amount the buyer pays, including sales tax it collects on your behalf. Treat the result as a close estimate — for most sales the difference is cents.
Since October 2024, private (non-business) sellers on ebay.co.uk pay no selling fees in most categories — listing and selling are free, and your payout is simply your listing price. Instead, eBay charges the buyer a Buyer Protection fee on private-seller purchases: a flat 10p per item, plus 7% of the item price up to £20, plus 4% of the portion from £20 to £300, plus 2% of the portion from £300 to £4,000. Anything above £4,000 is fee-free, and postage never carries the fee.
Crucially, that fee is baked into the price buyers see while browsing — not added at checkout. List a jacket at £50 and your listing appears on the site at £52.70. If you price against Vinted or Facebook Marketplace without accounting for it, your item silently shows up more expensive than the competition. The calculator’s UK mode works in both directions — see what buyers really see for a given listing price, or enter the price you want buyers to see and get the listing price that produces it.
Out of scope: UK business sellers (a different regime entirely — final value fees plus a regulatory operating fee), the exempt categories (Cars, Motorcycles & Vehicles, Classified Ads, and Property carry no buyer fee), and Simple Delivery, eBay’s managed postage for many private listings, whose charges are set by eBay at purchase time.
US: say you sell a jacket for $80 with $10 shipping in a standard category. The total sale is $90: the final value fee is 13.6% of $90 = $12.24, plus the $0.40 per-order fee — $12.64 in fees, an effective rate of about 14%. Your payout is $77.36; if the jacket cost you $30 and the shipping label $8, your actual profit is $39.36.
UK private seller: list the same jacket at £60 and eBay adds the Buyer Protection fee — 10p flat + 7% of the first £20 (£1.40) + 4% of the remaining £40 (£1.60) = £3.10 — so buyers browsing see £63.10. Working backwards: want buyers to see a clean £60.00? List at £57.02 — the fee brings it to exactly £60.00, and £57.02 is your payout.
US sellers: pick the right category (the guitar and sneaker rates exist — miscategorized items pay the default), use promoted listings deliberately rather than by default, and remember shipping you charge is fee-bearing: building shipping into the item price changes nothing, but overcharging for shipping costs you the fee percentage on the overage. UK private sellers can’t lower a fee they don’t pay — but pricing with the buyer fee in mind is the difference between looking competitive and looking £3 overpriced.
Above all, know your numbers per sale rather than per month. If you sell regularly, the free Rover for eBay Chrome extension keeps your active listings, offers, watchers, and sold items in one side panel — including desktop notifications the moment something sells — so surprises show up immediately instead of on your monthly statement.
For most US categories, 13.6% of the total sale (item + buyer-paid shipping) up to $7,500, plus a $0.40 per-order fee (or $0.30 for orders of $10.00 or less). Category exceptions exist in both directions — media is higher; guitars and athletic shoes over $150 are lower. UK private sellers pay 0% — see the buyer-fee question below.
On UK private-seller purchases, buyers pay a flat 10p per item, plus 7% of the item price up to £20, plus 4% of the portion from £20 to £300, plus 2% of the portion from £300 to £4,000 — nothing on the part above £4,000, and nothing on postage. The fee is already included in the price shown while browsing, and the seller still receives the full amount they listed at. Cars, vehicles, classified ads, and property are exempt. Switch the calculator to UK mode to see it on your numbers.
In the US, yes: the final value fee applies to the total amount of the sale, which includes the shipping you charge the buyer. Free-shipping listings simply move that amount into the item price — the fee is the same either way. The UK Buyer Protection fee, by contrast, is calculated on the item price only.
US sellers get at least 250 zero-insertion-fee listings per month (store subscribers get more); beyond your allocation an insertion fee of $0.35 per listing applies. UK private sellers list free. Optional listing upgrades cost extra in both.
No — since October 2024 eBay UK charges private (non-business) sellers no selling fees in most categories. The cost moved to the buyer as the Buyer Protection fee, which inflates the price buyers see on your listings; use the calculator’s UK mode to price around it. UK business sellers have their own rate card.
Rover for eBay is a free Chrome side panel for your watchlist, bids, offers, and selling activity — with desktop notifications when an item sells, a buyer asks a question, or an offer arrives.
Add to Chrome — it’s free